How Has the Pandemic Impacted Our Industry on Situs Poker Online?
Like everyone else, those of us who work in media, advertising and marketing have seen a dramatic disruption to our work and daily lives as a result of the COVID-19 pandemic. Many companies have instructed employees to work from home in order to practice better social distancing.
But social distancing also places a unique spotlight on our industry. The more society leans into social distancing to reduce the spread of COVID-19, the more each of us will rely on media, especially digital media, to keep us informed, working, learning and entertained. Here are just a few examples of what I’m talking about:
PBS and the Los Angeles Unified School District (the largest in the nation) teamed up to launch distance learning.
Video-conferencing services and collaborative working tools have become essential to a distributed workforce.
Entertainment is now home entertainment. One noteworthy example: Universal shifted its theatrical releases to streaming.
Many phone, cable and ISP companies are vowing to keep customers connected, even if they can’t pay right now.
Already, we’re seeing the early impact of this shift to a more digital society. In the U.S., our Brand Intelligence tool shows a 40% boost in COVID-19 content engagement. With so much news changing so quickly, it seems likely that reading, viewing and listening to COVID-19 related content will continue to grow in the coming days, weeks and months. Likewise, as more and more people are being asked to stay home, we’re also seeing a rise in digital video and connected TV impressions. Our internal research shows a 10% week-over-week increase in ad opportunities globally.
Is any of this surprising? In short, no. The Internet is a necessary tool for sharing information, and its importance only grows in the face of a crisis like this one. Social media provides a mechanism for both distributing information and combating social isolation. Digital video keeps us informed and entertained while providing important distance learning tools for students who have seen the school year disrupted. At the same time, television, especially connected TV, is both an important source of news and entertainment.